Qualifizierendes Lead-Formular mit Astro bauen

src/
  actions/index.ts
  components/FirstTouch.astro
  layouts/Base.astro
  pages/
    pricing.astro
    contact-sales.astro
    contact-sales/thanks.astro
astro.config.mjs
.env

import { defineConfig, envField } from "astro/config";
import vercel from "@astrojs/vercel";

export default defineConfig({
  adapter: vercel(),
  env: {
    schema: {
      IKIFORM_SECRET_KEY: envField.string({ context: "server", access: "secret" }),
    },
  },
});

<script>
  const TAGS = ["utm_source", "utm_medium", "utm_campaign"];

  if (!document.cookie.split("; ").some((pair) => pair.startsWith("lead_source="))) {
    const params = new URLSearchParams(location.search);
    const from = URL.canParse(document.referrer) ? new URL(document.referrer) : null;
    const external = from && from.host !== location.host ? from.href.slice(0, 300) : "";
    const source = new URLSearchParams();
    for (const tag of TAGS) source.set(tag, (params.get(tag) ?? "").slice(0, 100));

    if (external || TAGS.some((tag) => source.get(tag))) {
      source.set("referrer", external);
      source.set("landing_page", location.pathname.slice(0, 200));
      document.cookie = `lead_source=${encodeURIComponent(source.toString())}; path=/; max-age=2592000; samesite=lax`;
    }
  }
</script>

import { ActionError, defineAction } from "astro:actions";
import { IKIFORM_SECRET_KEY } from "astro:env/server";
import { z } from "astro/zod";

const SOURCE = ["utm_source", "utm_medium", "utm_campaign", "referrer", "landing_page"];

export const server = {
  submitLead: defineAction({
    accept: "form",
    input: z.object({
      name: z.string().trim().min(1, "Tell us who to reply to.").max(120),
      email: z.email("Enter a work email we can reply to."),
      company: z.string().trim().min(1, "Which company is this for?").max(200),
      company_size: z.enum(["1_10", "11_50", "51_200", "201_1000", "1000_plus"], { error: "Pick a company size." }),
      budget: z.enum(["under_10k", "10k_50k", "50k_plus", "unsure"], { error: "Pick a budget range." }),
      timeline: z.enum(["this_quarter", "next_quarter", "later", "researching"], { error: "Pick a timeline." }),
      message: z.string().trim().max(5000).nullish(),
      _gotcha: z.string().nullish(),
    }),
    handler: async (lead, context) => {
      const stored = new URLSearchParams(context.cookies.get("lead_source")?.value ?? "");
      const source = Object.fromEntries(SOURCE.map((key) => [key, stored.get(key) ?? ""]));
      const qualified =
        lead.company_size !== "1_10" &&
        ["10k_50k", "50k_plus"].includes(lead.budget) &&
        ["this_quarter", "next_quarter"].includes(lead.timeline);

      const origin = context.request.headers.get("origin");
      const response = await fetch("https://ikiform.com/f/frm_xxxxxxxxxxxxxxxx", {
        method: "POST",
        headers: {
          Accept: "application/json",
          "Content-Type": "application/json",
          Authorization: `Bearer ${IKIFORM_SECRET_KEY}`,
          ...(origin ? { Origin: origin } : {}),
        },
        body: JSON.stringify({ ...lead, ...source, fit: qualified ? "qualified" : "nurture" }),
      });
      const result = await response.json().catch(() => null);
      if (!result?.ok) {
        throw new ActionError({
          code: response.status === 429 ? "TOO_MANY_REQUESTS" : "BAD_REQUEST",
          message: result?.error?.message ?? "We couldn't send that. Email sales@example.com instead.",
        });
      }

      if (!qualified || lead._gotcha) return { next: "/contact-sales/thanks" };
      return { next: `https://cal.com/acme/intro?${new URLSearchParams({ name: lead.name, email: lead.email })}` };
    },
  }),
};

---
import { actions, isInputError } from "astro:actions";
import Base from "../layouts/Base.astro";

export const prerender = false;

const result = Astro.getActionResult(actions.submitLead);
if (result && !result.error) return Astro.redirect(result.data.next, 303);

const fields = result?.error && isInputError(result.error) ? result.error.fields : {};
const failure = result?.error && !isInputError(result.error) ? result.error.message : "";
---

<Base title="Talk to sales">
  <form method="POST" action={actions.submitLead}>
    <label for="name">Name</label>
    <input id="name" name="name" autocomplete="name" required />
    {fields.name && <p role="alert">{fields.name[0]}</p>}

    <label for="email">Work email</label>
    <input id="email" name="email" type="email" autocomplete="email" required />
    {fields.email && <p role="alert">{fields.email[0]}</p>}

    <label for="company">Company</label>
    <input id="company" name="company" autocomplete="organization" required />
    {fields.company && <p role="alert">{fields.company[0]}</p>}

    <label for="company_size">Company size</label>
    <select id="company_size" name="company_size" required>
      <option value="">Choose one</option>
      <option value="1_10">1 to 10</option>
      <option value="11_50">11 to 50</option>
      <option value="51_200">51 to 200</option>
      <option value="201_1000">201 to 1,000</option>
      <option value="1000_plus">More than 1,000</option>
    </select>
    {fields.company_size && <p role="alert">{fields.company_size[0]}</p>}

    <label for="budget">Budget</label>
    <select id="budget" name="budget" required>
      <option value="">Choose one</option>
      <option value="under_10k">Under $10k</option>
      <option value="10k_50k">$10k to $50k</option>
      <option value="50k_plus">More than $50k</option>
      <option value="unsure">Not sure yet</option>
    </select>
    {fields.budget && <p role="alert">{fields.budget[0]}</p>}

    <label for="timeline">When do you want to start?</label>
    <select id="timeline" name="timeline" required>
      <option value="">Choose one</option>
      <option value="this_quarter">This quarter</option>
      <option value="next_quarter">Next quarter</option>
      <option value="later">Later this year</option>
      <option value="researching">Researching for now</option>
    </select>
    {fields.timeline && <p role="alert">{fields.timeline[0]}</p>}

    <label for="message">Anything we should know?</label>
    <textarea id="message" name="message" rows="4"></textarea>

    <input name="_gotcha" type="text" tabindex="-1" autocomplete="off" hidden />
    {failure && <p role="alert">{failure}</p>}
    <button>Talk to sales</button>
  </form>
</Base>

<script>
  const form = document.querySelector("form");
  form?.addEventListener("submit", () => {
    const button = form.querySelector("button");
    if (button) {
      button.disabled = true;
      button.textContent = "Sending";
    }
  });
</script>